Wholesale Handler
CyBake vs Wholesale Handler
CyBake is one of the most established bakery software platforms in the world. Founded in 1998 and built exclusively for bakeries, it's a full ERP covering production, wholesale, retail, and even in-store bakery management for supermarkets. Marks & Spencer uses CyBake across all 534 of their in-store bakeries.
Wholesale Handler does one thing: lets your wholesale customers place orders themselves.
If you need a complete bakery management system — production planning, recipe costing, delivery logistics, invoicing — CyBake covers all of that. If you just need to stop taking wholesale orders by phone and email, you probably don't need all of that.
Pricing
CyBake doesn't publish their pricing. You need to contact them for a quote.
Wholesale Handler costs $39/month. That's published on our website. No quote needed, no sales call.
CyBake uses a flat monthly subscription with no per-user or per-transaction fees. You can add team members without your bill going up. But without public pricing, it's hard to compare directly.
Third-party estimate sites (ITQlick, SaaSWorthy) suggest CyBake starts around $50/month for a single user and scales to $500+/month for larger teams, with implementation costs ranging from $1,000 to $10,000+. These are third-party estimates, not published by CyBake — take them with a pinch of salt. The actual cost for your bakery could be quite different.
CyBake is modular — you pay for the modules you need. If you only need wholesale ordering, you're still buying into a much larger platform.
Wholesale Handler is $39/month for everything. No modules, no tiers, no quote process.
What CyBake does that we don't
CyBake has been built over 27 years for bakeries specifically:
- Production planning with recipe management and costing
- Allergen and nutritional data management
- Lot tracking and full traceability
- Automated invoicing — print, email, or EDI to head offices
- Standing orders that customers can view and amend online
- Delivery route optimisation with Google Maps integration
- A driver delivery app with signature capture and photo proof of delivery
- Returns monitoring that auto-updates invoices
- Basket tracking
- Retail module with sales-based shop ordering
- Integrations with Sage, QuickBooks, Xero, Square, and 20+ other platforms
If you run a production bakery with delivery routes, compliance requirements, and accounting integrations, CyBake covers all of it. Their Capterra rating is 4.8/5 with customer support rated 4.9/5 — across hundreds of reviews.
What Wholesale Handler does differently
Transparent pricing
CyBake requires a quote. Wholesale Handler publishes its price on the website. You know what you're paying before you sign up — no sales call, no negotiation, no surprises.
Quote-based pricing makes sense when every bakery's needs are different. But if your needs are simple, you shouldn't need a sales process to find out what you'll pay.
Self-service, no implementation project
Reviews mention a learning curve, and implementation involves onboarding, training, and configuration.
Wholesale Handler has a live demo you can try in 30 seconds. No sales call, no implementation project. Sign up, add your products, invite your customers.
Built for the actual problem
Most wholesale bakeries have 10-50 regular customers who order the same things every week. The problem isn't recipe costing or delivery route optimisation — it's that you're spending hours taking orders by phone, text, and email.
Wholesale Handler solves that one problem. Your customers get a portal where they order themselves. You get a dashboard showing what's been ordered.
Feature comparison
CyBake wins on breadth. Wholesale Handler wins on the one workflow that actually saves you time every week.
Who should use CyBake
- You need a complete bakery management system, not just an ordering portal
- You have compliance requirements around allergens, traceability, or nutritional labeling
- You need delivery route planning and a driver app
- You want your orders to flow directly into production schedules and invoicing
- You're ready for an implementation process
If your bakery has outgrown spreadsheets across the board — not just for orders — it's worth requesting a quote.
Who should use Wholesale Handler
- Your main problem is taking wholesale orders by phone and email
- You have 10-50 regular customers with recurring orders
- You want customers to order themselves without training them on complex software
- You want to be up and running today, not after an implementation project
- You want to know the price before you sign up
- $39/month fits your needs — you don't need to manage production, deliveries, or compliance in the same system
The scope argument
CyBake is a bakery management platform. Wholesale Handler is an ordering portal. Different products for different problems.
CyBake's strength is integration — orders flow into production plans, production flows into invoicing, invoicing flows into accounting. If you need that end-to-end chain, CyBake has spent 27 years building it.
But most wholesale bakeries don't need that chain. They have their own way of managing production and invoicing. They just need to stop copying orders from texts into spreadsheets at 11pm.
That's a $39/month problem, not an enterprise ERP problem.
