Wholesale Handler
BakeSmart vs Wholesale Handler
BakeSmart is a bakery management platform that has been around since 2005. It handles point of sale, custom cake orders, production planning, recipe costing, and wholesale ordering - an all-in-one bakery ERP.
Wholesale Handler does one thing: lets your wholesale customers place orders themselves.
If you need a full bakery management system, BakeSmart might be the right fit. If you just need to stop taking wholesale orders by phone and email, you're probably overpaying.
Pricing comparison
The wholesale ordering workflow in BakeSmart requires three separate modules:
That's the minimum to let customers order online. BakeSmart's other modules (POS, Cake Matrix, ecommerce) cost extra on top.
BakeSmart prices last verified on Wednesday 18 February, 2026.What BakeSmart does that we don't
BakeSmart offers a lot that Wholesale Handler doesn't:
- Point of sale for retail customers
- Custom cake order management with decorating tools
- Batch scheduling
- Recipe costing and ingredient tracking
- Nutritional labeling
- Ecommerce storefront
- Time cards for staff
If you run a retail shop alongside wholesale, BakeSmart solves problems Wholesale Handler doesn't try to.
What Wholesale Handler does differently
Self-service, no onboarding required
BakeSmart offers "white-glove onboarding" with dedicated implementation specialists and live training sessions. That sounds premium, but it also means the software needs training to use.
Wholesale Handler has a live demo you can try in 30 seconds. No sales call, no training session. Sign up, add your products, invite your customers.
If the software needs an implementation specialist, it's solving a more complex problem than you might have.
One price, everything included
No modules to combine. No per-station fees. No onboarding fee. $39/month includes all features, all customers, all products.
BakeSmart charges $247/month just for the wholesale workflow, plus $3/month per time card user, a $499 professional setup fee, and $500 per additional location.
Built for the actual problem
Most wholesale bakeries have 10-50 regular customers who order the same things every week. The problem isn't recipe costing - it's that you're spending hours taking orders by phone, text, and email.
Wholesale Handler solves that one problem. Your customers get a portal where they order themselves. You get a dashboard showing what's been ordered.
Feature comparison
BakeSmart wins on breadth. Wholesale Handler wins on the one workflow that actually saves you time every week.
Who should use BakeSmart
- You run a retail shop and need a POS system alongside wholesale
- You need custom cake order management
- You want recipe costing and inventory tracking in one system
- You have the budget for $247+/month and a dedicated onboarding process
Who should use Wholesale Handler
- Your main problem is taking wholesale orders by phone and email
- You have 10-50 regular customers with recurring orders
- You want customers to order themselves without training them on complex software
- You want to be up and running today, not after an onboarding process
- $39/month fits your budget better than $247/month
The scope argument
BakeSmart is a bakery ERP. Wholesale Handler is an ordering portal. Different tools for different problems.
If you need everything BakeSmart offers, it might be worth the price. But most wholesale bakeries don't need POS, cake decorating tools, or recipe costing software. They need to stop copying orders from texts into spreadsheets at 11pm.
That's a $39/month problem, not a $247/month problem.
